Building a great website takes
graphic design that is tailored to the task.
Graphic design that is suited to print may not be suitable to the unique
needs of website design and web advertising. That distinction may
be the difference between having a website that works and
one that doesn’t. The same is true for print design as in
direct marketing, direct response, annual reports,
brochures and point of purchase materials.
Traditional advertising and marketing
through print's many forums
are yet a different venue
requiring their own
focus.